brand identity

Illustrator, Photoshop, After effects

Dream Factory

“Dream Factory” is a new form of fine art studio created with Chinese training studios for Art College Entrance Examination as the prototype and with colors of “red, green and blue” and mechanical plurality as the major visual elements.

The project aims to satirize some training organizations of Art College Entrance Examination which seek quick success and instant benefits and train examinees into a drawing machine that meets examination standards rather than cultivate preliminary art talents with a responsible attitude.